Decididas is a movement that aims to create a sense of consciousness surrounding the decisions we make each day in order to generate positive change in society.
Producer and Actress
Olga Segura is a Mexican producer currently residing in the United States. Olga has produced over 8 films and her projects have premiered at world class film festivals including Venice, Berlin and Sundance.
Her last film, Waiting for the Barbarians was based on the novel written by Nobel Prize winner J.M. Coetzee, it was directed by Oscar-nominated Ciro Guerra, and premiered at the Venice Film Festival 2019. Her most recent project is a documentary based on the 3-time Latin Grammy winner singer and composer Carla Morrison which she is co-directing and producing.
Segura has recently partnered with Exile Content to create the Latina Creative Incubator for the development of emerging female and non gender-binary Latinx content creators.
In addition, along with her partners, writer Alex Kondrake and activist Monica Ramirez, she founded The Latinx House, a platform for people who appreciate, support and celebrate the excellence of the Latinx community.
Segura is also a co-founder of Poderistas a movement and platform designed to empower the next generation of Latinas.
Bárbara Arredondo Ayala
Activist and producer
Bárbara has dedicated her life to give visibility to our generation’s most inspiring leaders. She began her career as a journalist writing about issues such as women’s rights and climate change.
With more than 15 years of experience, Bárbara has created and advised movements and forums in Latin America, New York and Japan.
Bárbara also co-founded Anónima Media, a production company focused on telling stories created by women from Latin America. She participates and produces the Estas Morras podcast.
In 2018, Bárbara was featured in the international book series Those Who Inspire: Mexico.