We amplify leaderships and multiply opportunities.
Our Story
DECIDIDAS emerged in 2017 from a simple idea. When women see what’s possible, they make it possible for others. We amplify the voices and stories of women leaders across Latin America, creating a platform where transformative ideas meet practical action.
Through immersive experiences and strategic content, we’re building pathways to economic power by connecting women to the tools, networks, and opportunities that drive regional growth. This is about reshaping economies through collective advancement and genuine equality.
Bárbara Arredondo Ayala
Co-founder and Director
As a producer, entrepreneur, and activist, Bárbara drives systemic change by positioning women’s economic power. She is the co-founder and director of DECIDIDAS, the largest annual women’s summit in Latin America, bringing together the worlds of business, creativity, and impact to foster leadership, shape public policy, and cross-sector partnerships across the region.
A champion of female-led narratives and financial equity, she co-founded Anónima Media and the gender lens financial education platform Lidh. Featured in Those Who Inspire México, Bárbara is a catalyst of ideas and people, building bridges for the next generation of women leaders, from capital to culture.
Olga Segura
Co-founder
Olga Segura is a Los Angeles-based film and TV producer championing Latine voices in media and entrepreneurship. Her films have premiered at Sundance, Berlin, and Venice, including adaptations of Nobel Prize-winning authors J.M. Coetzee and Mario Vargas Llosa. She co-founded Poderistas alongside Eva Longoria and America Ferrera to empower the next generation of Latinas, and launched Highways Lab with Rideback RISE to provide mentorship and funding for filmmakers.
As co-founder of The Latinx House, she created the Adelante Directors Fellowship with Sundance, Netflix, and Shondaland. Named one of Forbes Mexico’s 100 Most Powerful Women, Olga builds platforms that turn visibility into opportunity.
LEVEL FORWARD
LEVEL FORWARD is an Oscarnominated, Tony Award and Anthem Awardwinning public benefit entertainment company, mandated to create social good alongside the pursuit of financial sustainability.
The inbetween space, among forprofit and nonprofits, is where the company creates and distributes brave storytelling, courageous conversations, and enduring impact. Because stories change the world, LEVEL FORWARD exists to make them better.
Our Mission
To drive women’s economic growth as the path to gender equality. To protect our planet through regenerative practices. To build partnerships that scale our impact. We believe women’s financial power is the catalyst for systemic change, creating economies that are prosperous, sustainable, and just.
We Thank Our Partners & Allies
Event Partners
Media Partners
PR Partners